In an era where technology intertwines seamlessly with our daily lives, generative AI is emerging as a transformative force in the travel industry. According to a recent report by Phocuswright, the adoption of GenAI among travelers has skyrocketed, with nearly 40 percent of U.S. travelers utilizing this innovative technology for various aspects of their journeys. This surge not only highlights the growing reliance on AI-driven solutions but also reflects travelers’ satisfaction with the enhanced experiences these tools provide. As we explore the myriad ways travelers are embracing GenAI, it becomes clear that this digital evolution is reshaping the future of travel in exciting and unprecedented ways.
| Category | Details |
|---|---|
| Generative AI Usage Among Travelers | In 2023, 22% of U.S. travelers used GenAI; by 2024, usage increased to 39%. |
| Satisfaction with GenAI | 46% of GenAI users utilized it for travel; travelers are generally satisfied with the technology. |
| Leisure Travel Usage | 18% of travelers used GenAI for leisure travel in 2023; expected to increase significantly in 2024. |
| Top Uses of GenAI (2024) | 1. Gathering ideas about destinations (74%) 2. Researching flights (65%) 3. Comparing and choosing destinations (63%) |
| Additional Uses of GenAI | – Comparing and choosing activities (55%) – Creating an itinerary (54%) – Getting suggestions for things to do (52%) – Researching hotels and rentals (49%) – Researching car rentals (43%) |
| Trend for 2025 | Significant shift of travel intent into generative chat and search environments, with expected bookings through these channels. |
| Google’s Initiative | Google is integrating flight searches into its GenAI Gemini for future bookings. |
The Rise of Generative AI in Travel
Generative AI is becoming very popular with travelers. This technology helps people plan their trips in exciting new ways! In 2024, almost 39 percent of travelers in the U.S. were using GenAI for their travel plans, which is a big jump from 22 percent the previous year. This means that more and more people are discovering how helpful this technology can be when thinking about where to go and what to do on their vacations.
As travelers turn to Generative AI, they are finding it not only useful but also fun! According to a report by Phocuswright, many travelers are satisfied with their GenAI experiences. They find it easy to use and creative, which makes planning trips more enjoyable. With such positive feedback, it’s no surprise that more people are excited to use GenAI for their travel adventures in the future.
Frequently Asked Questions
What is Generative AI in travel?
Generative AI (GenAI) helps travelers by providing creative ideas and suggestions for their trips, making planning easier and more enjoyable.
How many travelers used GenAI in 2024?
In 2024, 39% of U.S. travelers used Generative AI, showing a significant increase from previous years.
What are the top uses of GenAI for travel?
Travelers mainly use GenAI to gather destination ideas (74%), research flights (65%), and compare destinations (63%).
Why do travelers like using GenAI?
Travelers find GenAI useful and creative, leading to high satisfaction and willingness to use it again for planning.
Is GenAI expected to grow in travel?
Yes, GenAI usage in travel is expected to keep increasing, especially for leisure travel in the coming year.
How does Google plan to use GenAI in travel?
Google is integrating flight searches and bookings into its chat environment, enhancing the travel planning experience with GenAI.
What are other ways travelers use GenAI?
Travelers use GenAI for comparing activities (55%), creating itineraries (54%), and researching hotels (49%).
Summary
A recent report by Phocuswright highlights how travelers are increasingly using Generative AI (GenAI) technology, with its adoption rising from 22% in 2023 to 39% in 2024. This growth shows that travelers find GenAI useful and creative for planning trips. In the coming year, most users intend to use GenAI for gathering destination ideas (74%), researching flights (65%), and comparing destinations (63%). The report predicts a significant shift towards using GenAI for travel bookings, especially as companies like Google integrate these features into their services.
