In an increasingly competitive landscape, Amex Global Business Travel (GBT) is embarking on a strategic restructuring to enhance its marketing and product development capabilities. By splitting the role of chief marketing and strategy officer, the company aims to sharpen its focus on both brand leadership and product innovation. This pivotal shift sees Alisa Copeman stepping into the global Chief Marketing Officer role, while Evan Konwiser transitions to oversee product and strategy. Together, they will drive initiatives that not only elevate Amex GBT’s market presence but also refine its approach to meeting the complex needs of sophisticated business travelers.
| Position | Name | Responsibilities | Previous Experience | Reports To |
|---|---|---|---|---|
| Global Chief Marketing Officer (CMO) | Alisa Copeman | Leading brand and marketing strategies | Former CMO at Barclays UK; VP of marketing at American Express | Drew Crawley (President of Amex GBT) |
| Chief Product and Strategy Officer | Evan Konwiser | Overseeing corporate strategy, communications, sustainability initiatives, and product team | Strategy consultant at Bain & Company; various leadership roles at Amex GBT | Drew Crawley (President of Amex GBT) |
| Vice President of Global Brand & Marketing | Rich Atkinson-Toal | Discussing Amex GBT’s evolving marketing strategy | Not specified | Drew Crawley (President of Amex GBT) |
Understanding Amex Global Business Travel’s Leadership Changes
Amex Global Business Travel, a major player in the travel industry, has made significant changes to its leadership structure. By splitting the roles of chief marketing and strategy officer into two separate positions, the company aims to focus more on its marketing and product strategies. Alisa Copeman has stepped into the role of global Chief Marketing Officer (CMO), while Evan Konwiser transitions to Chief Product and Strategy Officer. This decision reflects Amex GBT’s commitment to enhancing customer service through targeted leadership.
The leadership changes at Amex GBT are not just about titles; they signify a strategic shift in how the company plans to operate. With Alisa Copeman’s extensive background in marketing, including her previous role at Barclays UK, she brings valuable experience to the table. Meanwhile, Evan Konwiser’s long tenure at Amex GBT and expertise in corporate strategy will help guide the company’s product direction. Together, they will work under the leadership of Drew Crawley, the president of Amex GBT, to drive the company’s vision forward.
Frequently Asked Questions
What recent changes occurred in Amex Global Business Travel’s marketing leadership?
Amex GBT has separated the roles of chief marketing officer and chief product and strategy officer, appointing Alisa Copeman as CMO and Evan Konwiser as product and strategy chief.
Who is Alisa Copeman and what is her new role?
Alisa Copeman, previously senior vice president of global marketing, is now the global CMO at Amex GBT, responsible for brand and marketing strategies.
What responsibilities will Evan Konwiser have in his new position?
Evan Konwiser will oversee corporate strategy, communications, sustainability initiatives, and the product team as the chief product and strategy officer at Amex GBT.
How does this leadership change benefit Amex GBT?
Dividing the roles enhances the focus on product and marketing, showing Amex GBT’s commitment to investing in platforms and solutions for better customer service.
What experience does Alisa Copeman bring to her new role?
Before joining Amex GBT, Alisa Copeman was CMO at Barclays UK and spent nearly 20 years at American Express in various marketing roles.
What has Amex GBT invested in to improve customer experience?
Over the past decade, Amex GBT has invested $1.6 billion in new technologies to enhance customer experience and adapt to changing market needs.
What is a key challenge for Amex GBT in the travel sector?
A major challenge is transforming travel experiences into technology-driven solutions while effectively communicating these to sophisticated B2B audiences.
Summary
Amex Global Business Travel has split the role of chief marketing and strategy officer into two separate positions. Alisa Copeman will become the global Chief Marketing Officer (CMO), focusing on brand and marketing strategies. Evan Konwiser, the previous CMO, will now lead as the chief product and strategy officer, overseeing corporate strategy and sustainability efforts. This change aims to enhance the importance of marketing and product development at Amex GBT, reflecting their commitment to improving customer service. Both leaders will report to Drew Crawley, the president of Amex GBT.
