As we look ahead to 2025, domestic travel is set to take center stage in Australia, driven by evolving preferences for convenience, cost-effectiveness, and safety. Recent research by AAT Kings reveals that a remarkable 70 percent of Australians intend to prioritize exploring their own backyard over international trips. This shift underscores a growing desire for authentic experiences that blend adventure with hassle-free planning. With travel agents playing an increasingly pivotal role in the booking process, travelers are seeking curated journeys that not only deliver value for money but also ensure memorable and safe adventures. Let’s delve into the insights shaping this trend and discover the exciting domestic destinations awaiting exploration.
| Category | Details |
|---|---|
| Domestic Travel Priority | 70% of Australians plan to prioritize domestic travel in 2025. |
| Key Consideration Factors | Cost (62.7%), Convenience, Safety are top factors for travel decisions. |
| Spending on Holidays | 41% of respondents plan to spend over $5,000 annually on holidays. |
| International Travel Preference | 62% of those considering international travel choose New Zealand. |
| Booking Trends | Travel agents’ influence increased from 50% in July 2024 to 57% in 2025. |
| Research and Information Sources | 59% use search engines, 57% use travel agents, 43% use brochures for inspiration. |
| Tour Preferences | 65% value for money, 41.8% prioritize safety, and adventure is essential. |
| Popular Travel Experiences | Cultural experiences, outdoor activities, and food & wine experiences are favored. |
| AAT Kings Domestic Deals | Limited-time air credit of up to $1,800 per couple on selected tours. |
| Booking Incentives | Receive $500 air credit per person on 6-10 day tours or $900 on 11+ day tours. |
The Rise of Domestic Travel in 2025
In 2025, many Australians are choosing to explore their own country instead of traveling abroad. A survey showed that 70% of Australians plan to prioritize domestic travel this year. This decision is influenced by factors such as cost, convenience, and safety, making it easier for families to travel without the stress of long flights and complicated international rules.
Families are looking for fun and exciting adventures close to home. They want experiences that feel unique and different but also want to save money. As a result, many travelers are opting for local destinations that offer a sense of adventure while being budget-friendly. This trend shows that Australians are excited to discover more about their own beautiful country.
Why Domestic Travel is Preferred Over International Options
Research shows that 41% of Australians plan to spend over $5,000 on their holidays. However, many are still focusing on domestic trips rather than traveling overseas. Among those considering international travel, New Zealand is the most popular choice, with 62% of respondents showing interest. This indicates that while some Australians are curious about other countries, many still find joy in exploring their own backyard.
The preference for domestic travel is not just about convenience; it also reflects a desire for safety and familiarity. Traveling within Australia allows families to enjoy beautiful landscapes and rich cultures without the worries that come with international travel. As more people recognize the joys of local adventures, it’s clear that domestic travel will continue to flourish in the coming years.
The Evolving Role of Travel Agents
As travelers become more excited about their trips, the role of travel agents is becoming increasingly important. Research indicates that 57% of Australians now rely on travel agents for planning their holidays, a significant increase from previous years. Travel agents help families find the best deals and navigate their options, making the travel experience smoother and more enjoyable.
Travel agents are not just booking trips; they are becoming trusted advisors for travelers. With 63% of respondents using agents for their bookings, it’s clear that people appreciate expert advice and personalized service. This trend shows that while technology is helpful, many still value the human touch when it comes to planning their adventures.
Tour Preferences: A Focus on Adventure and Safety
When looking for guided tours, Australians prioritize value for money and safety. According to the research, 65% of travelers want to ensure they’re getting good deals while 41.8% consider safety as a major factor. This means that travelers are looking for experiences that not only fit their budget but also keep them safe during their adventures.
Moreover, travelers are particularly drawn to activities that allow them to experience culture, nature, and local flavors. Outdoor activities, cultural experiences, and food & wine tours are especially popular. This blend of adventure and safety reflects modern Australians’ desire to connect with their surroundings while enjoying unique experiences.
Exciting Domestic Deals from AAT Kings
To help families kickstart their domestic adventures, AAT Kings is offering amazing deals for travelers. With a limited-time air credit of up to $1,800 for couples on selected tours, families can explore exciting destinations in Western Australia. This includes the stunning El Questro and the breathtaking Bungle Bungle Range, making travel more affordable and enticing.
These special offers allow travelers to experience the beauty of Australia without breaking the bank. From savings on airfares to exciting tours, AAT Kings is making it easier for everyone to discover the wonders of their own country. With adventures waiting just around the corner, there’s never been a better time to explore!
Frequently Asked Questions
What are the top travel preferences for Australians in 2025?
In 2025, Australians prefer flexible, hassle-free domestic travel experiences that offer adventure and authenticity, with cost and safety being key considerations.
Why are Australians focusing on domestic travel over international trips?
Cost savings and convenience drive 70% of Australians to prioritize domestic travel, as it typically offers lower expenses compared to international destinations.
How much are Australians planning to spend on travel annually?
41% of Australians plan to spend over $5,000 on holidays each year, reflecting their ongoing commitment to travel.
What role do travel agents play in booking travel?
Travel agents are increasingly important, with 63% of Australians relying on them for booking advice, up from 60% in previous surveys.
What types of experiences do Australians seek in guided tours?
Australians look for guided tours that offer value for money, safety, and cultural experiences, focusing on outdoor activities and food & wine experiences.
Are there any special travel deals available from AAT Kings?
Yes, AAT Kings is offering up to $1,800 in air credits per couple on selected tours, available until April 17, 2025.
What destinations are popular for Australians considering international travel?
New Zealand is the top choice for Australians considering international travel, with 62% of travelers interested in visiting.
Summary
AAT Kings’ research shows that in 2025, most Australians prefer domestic travel due to cost, safety, and convenience. About 70% of those surveyed plan to travel within Australia, seeking flexible and hassle-free experiences. While many still spend over $5,000 yearly on holidays, New Zealand remains the top international choice for those venturing abroad. Travel agents are increasingly important in the booking process, with a significant rise in their influence. Australians are looking for value, safety, and adventure in guided tours, with AAT Kings offering special deals to enhance local travel experiences.
